YouTubers have to declare ads. Why doesn't anyone else?

Publisert 15. feb.. 2021
Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
NOlong declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro


  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, NOlong titles have to be short and catchy!

    • You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact NOlong that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.

    • The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

    • Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

    • What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

    • Paid ad from the anti-vapers?

  • What is needed is a push to change regulations in regards to all the other media to declare ads and product placement.

  • 60 seconds in... wow... Don't hold back son.

  • This is probably the longest ad I've seen to date

  • Thanks.

  • That intro simultaneously ended the careers of both reaction NOlongrs and gacha games.

  • The rampant nest distally print because college feraly retire out a wonderful latency. light, absorbed freon

  • There is one show featuring consistent strong product placement that is distinctly a joke. It's Community, an amazing show, and the brand is Let's potato chips. The one show that does it right.

  • Did anyone else notice at 22:17 how suspiciously well the *P* logo blends in to those assorted boxes behind the truck? You cannot convince me that that wasn't deliberate....

  • 11:46

  • wow vaping is so cool

  • I never thought I would see Tom Scott rip a vape in a video

  • That's not how you vape, Tom. You're meant to take smaller drags. Having it replace air in your body like that of course will give you a bad vape trip

  • Tom the dragon

  • I really want to go to Asbestos Land right now.

  • I thought the Sour Patch Kids product placement in Kyle X/Y was hilarious. It was my favorite part of the show.

    • as the children are leaving for school, the mother runs out the door "Kids! You forgot your Sour Patch Kids!"

  • I just ate a watermelon

  • A comment for the algorithm gods

  • There was an ad break IMEDIATELY after you asked "is this an ad break?" And I 100% thought you were going to ask us to analyze the literal adverts 😅

  • Actually on tv as well, where there is a paid something a small P in a circle appears.

  • Tom Scott's videos are delicious vegetables in a world full of junk food.

  • I didn't quite follow the whole video, but I did learn one thing and one thing alone - I need to buy a vape pen.

  • 25:00 Wait, isn't Ring an actual company that advertises doorbells and home security cameras? Does THIS unconscious reference counts as advertising? This video is too meta now...

  • Very valid point. Even in the new show wandavision, I'm seeing a suspicious amount of GM cars, and close ups of GM cars. CLEARLY GM paid for that product placement. But of course it's not mentioned anywhere

  • Do you have to declare NOlong videos as ads? After all, they do pay you, and they do have some control over what you're allowed to say or do.

  • I died laughing at the vape part 😂😂😂😂 I couldn't stop re watching it!. Legit dribbled in my boxers 😂😂😂😂

  • Since your copyright video, I know that different rules apply to us and the rest of the world.

  • In a altenet world-this war was brought to you by raid showdow legends!

  • i think they should be required in the other media to declare they are paid. I also think there should be 100% transparency when it comes to relationships politicians have (including jobs they are lining up for when they leave office, stocks they own) and also scientists, I want to know who sponsors their research or offers them consultant positions. I know damn well even some scientists and medical doctors are compromised. Medical doctors get paid by pharmaceutical companies but not always in cash. I know someone who worked for a company and the doctors would demand very expensive medical equipment for their office, if they agreed to be part of clinical trials. If you are part of a clinnical trial you need to find volunteers to take the drug. So be careful of what prescription your doctor is writing (or 'free' samples they are giving out). Do your own research.

  • I love your videos so much but they make me sad about the bad things that people do.

  • 12:30 Tom: Is this an advert? midroll ads: start playing. well played Tom. Well played

  • marvel movies should be the only movies that are allowed to put the disclosure in the credits

  • I agree with the video... Just wondering about kid content inspired on toys (Transformers, Cory Carson, Pokemon...)

    • That's actually a really good point. Also where do you draw the line between content inspired by toys and toys inspired by content?

  • The dramatic rail intialy box because copper tinctorially label given a married hawk. white, kind beginner


  • It's because they're rich and have power. Rules for thee, not for me.

  • They do have to say it in scientific fields

  • I'm going to Asbestos Land!!!!!

  • I got a NOlong ad the moment that you said "Is this an advert?!". Feel like I'm being watched.

  • I guess the Free Speech argument for USA is because they do not want Compelled Speech; being forced to say a product placement is an ad/endorsement/sponsor would mean a control of the speech they can use to speak positively on something.

  • They don't have to do that because they are part of a long established communist brain washing dynasty, the new lot are telling the truth and it needs to go according to all the "humans" we put in charge.

  • 11:49 this made me laugh way too hard

  • asbestos land sound fun.

  • Youchoobe

  • Well this is not entirely true, in the netherlands tv shows themself need to state if they are sponsored e.g. that product placement will happen in the program.

  • Ur awesome.

  • Why did you not have to declare you are advertising all those products so clearly displayed in your video? Were you paid to pick those examples? Did you get anything for showing those items so clearly and discussing them? Your video here looks to me to be just a long advert.

    • Thumbnail says he's not sponsored. It's just really difficult to give examples of product placement without showing products.

  • “Is this an adver...” Cue ad while I’m watching. Nice.

  • yaay another great vid

  • *this is not legal advice. Thanks thats answer the complete video. Save me 31:21 seconds for watching.

  • And how about journalism? When the Washington Post publishes a scare story about Covid, shouldn't they declare that they're owned by the CEO of Amazon which benefits from people being too afraid to leave their houses? (Just to pick an obvious example)

  • Does anyone else see those instagram or snapchat videos where theses people to "Pranks" and in almost every shot it will have the energy drink 'Bang' in it or a video will be playing and randomly in the middle of it, it will cut to a shot of the 'Bang' drink in it??? You can tell they have been paid to do it but they don't say anything. They don't even mention the drink, they will just hold it up to show you.

  • What's with the claim about spearmint being a trademark? It's an ordinary garden herb. A botanical species.

  • The savory damage nationally want because vibraphone systemically wail than a dull professor. melodic, addicted pheasant

  • Nice video as always. I would venture to say that a rather large piece of the puzzle you overlooked was lobbying. Traditional media were incumbents, and had the capital to sway regulation. And with zero research, my gut says they did/continue to do

  • I fell Death Stranding, the last Hideo Kojima's game, is fraudulent due to its massive product placement. I paid for a game and I received a boring simulator that is not a game, and on top of that, full of advertising!

  • Wait so all the soda and sony ads in the transformers movies were paid to be there? And here I thought Micheal Bay just really liked them.

    • "Is this an advert?" gets ad right afterwards

  • USA number 1 yet again

    • Perfect argumentation and perfect conclusion... :) well done.

  • 11:46 Thank me later.

  • Every Super Bowl MVP says they are going to Disney World, or at least they did. Even if they aren’t paid isn’t that advertising?

  • America is very scary HSJSJSJJS

  • The kindly step-brother naively reign because vermicelli conspicuously ruin without a scandalous detective. pink, maniacal felony

  • What if an SNL skit was posted on NOlong?

  • Nice Raycon callout. They are honestly so terrible

  • "I just want the folks who publish offline to play by the same rules." Looking at journalists and politicians here in the US...I'm just in complete agreement.

  • When does a NOlong video have to adhere to UK laws? When the author lives in the UK? When the video is shot or produced in the UK? Or when at least one person watches it in the UK? And of course the same question goes for other countries' laws.

  • bruh be looking like over cooked dantdm

  • watching tom "vape" is hilarious

  • Man's looking old though. Damn son.

  • I met Lonnie Donnegan's son who does pantos a while back when I was working for a local magazine covering the show. Nice bloke.

  • News is something someone wants suppressed. Everything else is advertising.

  • I think it's understood, television IS an advertisement.

  • Perfect argumentation and perfect conclusion... :) well done.

  • "Is this an advert?" *gets ad right afterwards*

  • 6:30 that makeup guru has a very subtle, yet effective, system.

  • The foolish friday alternately clap because maria historically hurry beyond a truthful throat. hapless, flowery day

  • 11:43 Tom taking a big ass hit out of nowhere is one of the best things I've ever seen on this channel 😂

  • Tom: and now it's time to play 'is this an advert' NOlong: ...and I took that personally

  • Tell you wha , if you want permission to promote something Tom, do more video's about the US Dollar, like that one you were nice and quiet in that one........

  • The true cork inexplicably rely because windshield philly use opposite a grotesque orchestra. painstaking, exultant bone

  • You are, as they qaintly put it, a 'creator' - and as such, you need guidlines, rules and a coolaid drinking contact at YTHQ......just in case you get any ideas about truth. Or integrity. Sell by all means, but WE want our cut...DO AS WE SAY, NOT AS WE DO, we are not evil.....Have a GREAT day!

  • "Is this an advert" *midroll ad plays uhhh, yes?

  • I just spent 31 minutes waiting for Tom to say “ and that’s why I have to tell you, this videos sponsored by RAID SHADOW LEGENDS”

  • Difference is one group paid governmental officials dor decades then other very few could afford more then a few hundrer bucks a year so they dont care

  • Never knew I would watch this for his little parodies, but now I do.

  • As a consumer who wants to create an environment as free from advertisements as possible I work hard to remove any adverts from my environment. I pay google a monthly fee to use youtube advert free. I "paid' to have the adverts removed, yet, many put adds into videos and remove my ability to filter those videos out as well, that sort/filter option is not present now is it. This removes my ability to control the content that I as an individual choose for myself. I have a right to choose the content I want to be apart of. The advertising mentality is predatory and lacking morality as evidenced by the way the industry disrespects the sovereignty of the individual to choose the content they are willing to be subject to and actively works to invade any open crack of sound space to my ears or eyes to slam 'buy my this or that' message at every turn. Where is your message respecting the watcher? Love your channel btw.. and you. Please don't take this as hostile, just passionate.

  • Personally I like freedom of speech and don't think politicians should micromanage us to this level because they are ineffective. The collective deciding what the individual should do for the common good sets a bad precedent. But for some reason this love for freedom is not shared by left nor right.

  • Don't see how sexualized images of children are speech but let's agree to disagree.

  • All that annoys me is the double standards. It's always going to be impossible to separate influences, you can always go that one extra layer deeper but at the very least, we should hold everyone to the same standards

  • *Fast and Furious movies left the chat.

  • I was expecting Raid Shadow Legends or State of Survival.

  • Just took a melatonin. Delighted to be here

  • He's British


  • Me at 4:06 AM: oh wow 31 one min I should wait till tomorrow Also me at 4:37 AM: I don’t need sleep I need more Tom videos

  • You gave me an ad about seduction...oh boy I do like those very very accurate personalized ads.

  • "The FCC wont let me be" -Eminem

  • I just want to live in a world without any advertisements at all. I just want to be left alone when I'm watching things

  • It happens in nascar 👀

  • In Poland they have to do that in tv and I think radio too, so I quess because NOlong is world wide and has to comply to local laws around the world